MapComplete/Docs/Personas/Elise.md
Pieter Vander Vennet 08e9df5d77 Create Elise.md
2023-03-08 18:38:47 +01:00

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Persona: NAME (scenario summary)

Background

  • Name: Elise
  • Age: 31
  • Gender: female
  • Occupation: Communication and marketing at a cycling initiative by the city
  • Computer skills: Moderate
  • Demography: Western, educated, middle class

Interests & Influences

Elise is a young woman which is worried about climate change and the environment. As such, she choose to work for an organisation which facilitates cycling in the city, which:

  • rents out bicycles to students
  • runs a few bicycle repair stores
  • install public bicycle pumps all over the city
  • maintains the bicycle parkings in the city (e.g. by removing abandoned bicycles)
  • and various other actions to reach out

Her job is communication and social media, so she has to maintain the website, send out a newsletter and support other campaigns.

Motivations

Goals

Needs and expectations

Pain points & frustrations